Glossary
Melda has a small set of repeated terms that show up across the product: nuggets, swipe files, hooks, vibes, voice profiles. This page is the plain-language reference.
Each term gets a single, quotable definition — what it is, what it does, and why it matters in a creator workflow.
Every term traces to a real surface in Melda. The glossary explains the language the rest of the product uses.
Definitions are sized to be answer-engine quotable, with no jargon hiding behind brand-specific shorthand.
Definitions
Read top to bottom for the natural creator flow — first you save examples (swipe file), then you extract a nugget, then you choose a hook and a vibe, and the whole thing is conditioned on a voice profile.
A bounded teachable idea extracted from a creator transcript or source material. Each nugget is one repurposable script-fuel unit: a clear claim, supporting evidence from the source, and the specific move the creator is making. Melda extracts nuggets so generated scripts have something real to say instead of starting from a blank prompt.
A personal library of content examples a creator wants to learn from — strong hooks, vibes, structures, moves seen in the wild. The point is a durable taste library you can pattern-match against later instead of starting every script from a blank prompt.
The opening line of a short-form script. The hook bar is absolute: would a human actually find it interesting and want the next sentence? Strong hooks come from tension, contradiction, status threat, consequence, unusual specificity, or a believable identity-state shift the viewer wants to inhabit.
The tonal and structural register of a short-form script — punchy, mentor, calm diagnostic, warm authority — that determines how the underlying nugget gets delivered. Melda picks a vibe that matches both the nugget evidence and the creator voice profile so the script feels native rather than templated.
A captured signature of how a creator actually talks and writes — tone, vocabulary, teaching style, signature phrases, argument structure — extracted from their own content. Melda uses voice profile as conditioning context for every generated script so output reads as spoken proof in the creator voice.
