IG@tombailey.pt · 311K likes
ContrarianYou have hours of gold content.
It shouldn't take hours to repurpose it.
Melda studies what works on Instagram, TikTok, and YouTube, then turns your long-form content into short-form scripts you're ready to record. Proven hooks. Proven structures. Your voice.
See how it works
melda.app/swipe-file
Swipe File
Inspiration from other creators
IG
IG@nate.barger · 525K likes
Education
IG@ishansharma7390 · 60.7K likes
List
IG@gannon.meyer · 257.1K likes
Secret Reveal
IG@calltoleap · 165K likes
Education
TT@robertcroakofficial · 850K likes
Personal Experience
IG@howdeepwillyougo · 115K likes
Question
IG@bethanydobson · 44.8K likes
ContrarianWorks with your existing content
YouTube
TikTok
Instagram
X
LinkedInNewslettersPodcastsCall TranscriptsSound familiar?
If you create long-form content, you've felt this.
Hours of content, zero short-form
Dozens of podcasts, coaching calls, and videos with incredible insights. But turning a 45-minute episode into a 60-second Reel? It just sits there.
You see what works but can't reverse-engineer it
Great hooks, attention-holding structures, creators who nail it every time. But you can't deconstruct why it works or save those patterns. The insight disappears with your scroll.
AI output doesn't sound like you
ChatGPT scripts sound like everyone else. Your teaching style, your phrases, your way of breaking things down? Gone. You end up rewriting everything anyway.
There's a better way.
One system. Your content. Your voice. Proven patterns.
From scattered to ready to record
Get started in minutes. Be ready to hit record in your first session.
- 1
Add
Drop in your podcast, coaching call, or long-form video. Melda extracts the best ideas as nuggets, tagged and scored automatically.
- 2
Curate
Browse recommended hooks, video structures, and vibes matched to each nugget - all sourced from real high-performing content you saved.
- 3
Generate
Get a script that follows the structure you chose, opens with the hook you picked, and sounds like you. You're ready to record.
Ready to Record
Then post to Instagram, TikTok, YouTube, and grow your audience.
GIF 1 - Browse, Save, Auto-Analyze
@jeremymille.r · 157.8K likes
Secret Reveal
@danmartell · 102.2K likes
Education
@laurahiggins · 152.4K likes
Framework
@nikgoodner · 90.3K likes
List
@askvinh · 48.3K likes
Tutorial
@rpn · 271.1K likes
ContrarianAuto-Analyzed Breakdown - @jeremymille.r
Hook Pattern: The Secret Reveal
Vibe Structure: Energetic Storyteller
Likes: 157.8K likes
Caption: Magic Berry... wait for it
Save what works. Melda breaks down why.
Browse Instagram, TikTok, or YouTube. When a video grabs you, save it to Melda with one click - Chrome extension, mobile share, or paste a URL. Melda automatically pulls the thumbnail, creator handle, view count, and most importantly: extracts the hook pattern, video structure, and delivery style that made it work. Your swipe file builds itself.
GIF 2 - Add Content, Extract Nuggets
URLUploadPaste Text
https://youtube.com/watch?v=example
The Recovery Misconception
myth-busting · mechanism-reveal
Progressive Overload Is Simpler Than You Think
framework-instruction · warm-mentor
Why Soreness Doesn't Mean Growth
correction-content · clinical-analytical
Drop in your content. Melda finds the gold.
Paste a podcast transcript, share a YouTube URL, or upload a coaching call recording. Melda transcribes it, scans for the strongest ideas, and extracts them as nuggets - each one a potential short-form video, tagged and scored automatically.
GIF 3 - Hook Recommendation
The Recovery Misconception
myth-busting · mechanism-reveal
People Think X But Actually The Opposite
"People think workouts build muscle, but it's actually the opposite."
@tombailey.pt · 311K likes · IG
Everyone Talks About X But Nobody Mentions...
"Everyone talks about the benefits of starting a Roth IRA, but no one actually tells you..."
@calltoleap · 165K likes · IG
Let Me Show You How Much X You Can Actually Y
"Let me show you how much food you can ACTUALLY eat..."
@bethanydobson · 44.8K likes · IG
Proven hooks, matched to your content.
Melda analyzes hook patterns from real high-performing videos - the ones in your swipe file and ours. For each nugget, it recommends the best-matching hooks with the original creator's video as proof it works. No more guessing. No more starting from a blank page.
GIF 4 - Vibe Selection
Blunt Rapid Explainer
Breakdown · @tombailey.pt
Calm Educator
Tutorial · @askvinh
Energetic Storyteller
Narrative · @nikgoodner
Data-Driven Analyst
Breakdown · @jeremymille.r
Conversational Guide
Tutorial · @howdeepwillyougo
Rapid-Fire Blueprint - Compressed, high-confidence delivery that makes complex strategy feel simple.
Hook → Steps → CTA
Best for: Simplified complexity, blueprint content, aspirational content.
Match the energy to your message.
Choose from proven video structures, each with pacing skeleton, delivery style, and a real exemplar to study before you record. Tutorial, breakdown, argument, listicle - Melda finds what fits.
GIF 5 - Script Generation
The Recovery Misconception
Contrarian - People Think X...Clinical Breakdown
Contrarian - People Think X...Clinical BreakdownPeople think workouts build muscle.
But it's actually the opposite.
Here's what really happens when you lift.
Your muscles don't grow in the gym.
They grow when you recover.
And most people get recovery completely wrong.
Here's the thing - sleep, nutrition, and rest days
are where the real transformation happens.
Voice Profile Applied
Tone: Direct, Clinical · Phrases: "Here's the thing...", "Let me break this down..."
Ready to Record
Record → Post → Grow
Your script is done. You're ready to record.
Melda combines your chosen nugget, hook, and vibe into a script grounded in your actual voice - your phrases, your teaching style, your way of explaining things. When the script is done, you know exactly what to say, how to open, and how to structure the video. Pick up your phone and hit record.
Everything else you need. Nothing you don't.
Voice Profile
Your tone, vocabulary, and teaching style, captured from your content and applied to every script.
Your Voice Profile
Tone
ConversationalDirectEncouragingWitty
Signature Phrases
"Here's the thing..."
"Let me break this down..."
"The real secret is..."
Toolkit
Save your best nuggets, hooks, and vibes as reusable building blocks. A personal library that compounds over time.
People think workouts build muscle...
Contrarian
Everyone talks about Roth IRA benefits...
Myth Buster
Most people think you need 20% down...
Education
Sources Import
Paste a transcript, drop a URL, import a channel, or capture with the Chrome extension. Every format, one system.
Melda Favorites
Pre-loaded with breakdowns of top-performing videos. Hook patterns, vibe structures, and metadata ready to use day one.
Melda Favorites from top-performing videos
Melds Dashboard
Track every script from draft to posted. See your pipeline at a glance.
Muscle Growth Misconception
Contrarian · Blunt Rapid Explainer
Roth IRA Hidden Benefits
Myth Buster · Calm Educator
Communication Skills Exercise
How-To · Conversational Guide
Multi-Platform
Works with content from YouTube, TikTok, Instagram, X, LinkedIn, newsletters, podcasts, and call transcripts.
▶YouTube
♫TikTok
●Instagram
𝕏X
inLinkedIn
Newsletters
Podcasts
Calls
Built by a creator who posts every day.
"I'm Preston. 400K on TikTok, 300K on Instagram, posting nearly every day for 3 years. One day I spent 45 minutes looking for a hook I saved months ago and couldn't find it. That week, I started building Melda. Now I'll never lose inspiration again. And neither will you."
Frequently asked questions
Everything you need to know about Melda.
Melda works with content from YouTube, TikTok, Instagram, X, and LinkedIn. Import long-form content from newsletters, podcasts, and call transcripts by pasting a transcript, sharing a URL, or uploading a file.
ChatGPT generates from a blank prompt. Melda generates from a system: your saved swipe file patterns, extracted nuggets, proven hook templates, and your voice profile. Every script is grounded in real source context.
Yes. Paste a transcript, share a YouTube or podcast URL, upload an audio/video file, or import an entire channel. Melda transcribes, extracts the best ideas as nuggets, and tags them automatically.
Voice Profile captures your tone, vocabulary, teaching style, signature phrases, and argument structure from your own content so generated scripts sound like you, not generic AI.
Script generation takes under 60 seconds. The full flow from selecting a nugget to getting a ready-to-record script can happen in one session.
Yes. Your content is encrypted in transit and at rest. We never share your data with third parties or use it to train AI models. Your content stays yours.
Still have questions? Get in touch
Your best content deserves a bigger audience.
Stop letting podcasts, coaching calls, and videos collect dust. Turn them into short-form scripts you're ready to record and broaden your reach on Instagram, TikTok, and YouTube.
Your data stays yours.